Reach out and touch someone

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In the late 70’s – long-distance calling was extremely expensive ($.10 to $.25 per minute), rates were very confusing, and most people only called for really special occasions. So AT&T launched a campaign about how their new calling plans allowed you to “reach out and touch someone” for $.02 to $.10 per minute and forever changed how people treated long-distance calling.

Now, nearly 50 years later, at $.10 to $.25 per mile, most people think flying is too expensive, meaning traveling across the country to visit a friend or loved one “just to say hi” is reserved for special occasions only.

Just like AT&T revolutionized the way people stayed in touch 50 years ago, “The JGOOT Way” is changing the way friends & family stay in touch today.

Every week, I share a few dozen different flights with my premium subscribers that are between $.02 and $.05 per mile.  That’s about 1/4 of what most people pay to fly, 1/10th of what most people pay to drive, and believe it or not – a better value than what you would pay when using frequent flyer points. (Here is an article describing that math.)

As a JGOOT premium subscriber, any time you see a trip alert in a city where you know someone, you can either:

  • Have one-click access to the flights I found so you can go visit them
  • Use my “reverse search” link & fly them out come visit you.
  • (Fares I find in the Domestic US are rarely over $100, and as low as $29 round-trip, so there is rarely an excuse for not “reaching out and touching someone” you care about.

Don’t want to pay $.26 per day to have me find those deals for you? No problem. Here is a post on how you can regularly find $.02 to $.05 per mile flights yourself for free.

Just for fun, here are a couple more AT&T commercials:

1 reply
  1. Bruce
    Bruce says:

    Wow Joel! You really bring the economics of the deal into sharp focus. We don’t have to go back as far as the 1970s though, for those high-cost phone calls. I remembered Sprint advertising “a dime a minute” as really inexpensive, and wondered how long ago that was. I was surprised to find that deal promoted as recently as 1999: https://youtu.be/Fx9CgC6hdVY — Now that “talk is cheap” you’re finding deals for us at pennies *per mile* and it’s real deals.

    Keep on traveling!

    Reply

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