Entries by Joel

Reach out and touch someone

 . In the late 70’s – long-distance calling was extremely expensive ($.10 to $.25 per minute), rates were very confusing, and most people only called for really special occasions. So AT&T launched a campaign about how their new calling plans allowed you to “reach out and touch someone” for $.02 to $.10 per minute […]

The great composer does not set to work because he is inspired, but becomes inspired because he is working.

“The great composer does not set to work because he is inspired, but becomes inspired because he is working.” – Ernest Newman, Born Nov. 30, 1868. One of the best copywriters I am proud to know (Colin Theriot) wrote an article using the above quote as inspiration for copywriters experiencing writer’s block.  I couldn’t help […]

This site is not for you if…

Yesterday, I got a text from one of my subscribers, Brooke Merkle, while she was on vacation.  When CBS News profiled her less than a year ago, she had taken her family on 3 JGOOT-inspired trips, and was going on her fourth trip to Hawaii. She’s now gone on ten JGOOT trips total and she’s not […]

Thanksgiving musings

It’s the end of the day on Thanksgiving. Our friends & family have left & the dishes are done. Today, I watched in amazement as my teenage kids were not only engaged in something other than their phones, but were excited and enthused to be involved in conversations with friends and family who came to our […]

The 60 second method to finding amazing travel deals

Remember that scene from Karate Kid where the culmination of all of Daniel’s “karate training” painting fences, waxing cars, and sanding floors comes together? Click on the video clip below and watch Daniel’s face as he instantly goes from exhausted, discouraged and pissed – to seeing a whole new world of possibility.    Daniel’s breakthrough […]

Nothing like bumping an airline employee from the plane

Every once in a while, I get an email or Facebook message from an irate Airline employee saying they’re in the industry and THERE IS NO WAY the mistake fares I am posting are legit.  (That’s them yelling. Not me.) Ummmm… How do they know? They fly standby for free and rarely even pay attention […]

Traveling affordably (with no math involved)

In case you didn’t know it. I’m a numbers guy. My co-author and I wrote a book about cracking Google’s algorithm with paid advertising (Google AdWords for Dummies), and after that, Google hired us to write two books for them to give to their advertisers.  Now, I use algorithms to find mistake fares the same […]

Coming to you from the future

Hey. I know this is weird, but this is the future you, and I just got in a time-machine. I’m contacting you from 6 months in the future because I’m (we’re) in a bit of a bind… So our friends John & Sally are going to have to cancel their holiday weekend trip in exactly […]

Formula for a cheap vacation AND free babysitters

Need a quick getaway without the kids, but don’t have family in town to help watch them? This little trick will take 3 or 4 months of advance planning, but it is sure to: Find a dirt-cheap vacation to a place you didn’t think you could afford. Find free babysitters you can trust while relaxing […]