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In the late 70’s – long-distance calling was extremely expensive ($.10 to $.25 per minute), rates were very confusing, and most people only called for really special occasions. So AT&T launched a campaign about how their new calling plans allowed you to “reach out and touch someone” for $.02 to $.10 per minute and forever changed how people treated long-distance calling.

Now, nearly 50 years later, at $.10 to $.25 per mile, most people think flying is too expensive, meaning traveling across the country to visit a friend or loved one “just to say hi” is reserved for special occasions only.

Just like AT&T revolutionized the way people stayed in touch 50 years ago, “The JGOOT Way” is changing the way friends & family stay in touch today.

Every week, I share a few dozen different flights with my premium subscribers that are between $.02 and $.05 per mile.  That’s about 1/4 of what most people pay to fly, 1/10th of what most people pay to drive, and believe it or not – a better value than what you would pay when using frequent flyer points. (Here is an article describing that math.)

As a JGOOT premium subscriber, any time you see a trip alert in a city where you know someone, you can either:

  • Have one-click access to the flights I found so you can go visit them
  • Use my “reverse search” link & fly them out come visit you.
  • (Fares I find in the Domestic US are rarely over $100, and as low as $29 round-trip, so there is rarely an excuse for not “reaching out and touching someone” you care about.

Don’t want to pay $.26 per day to have me find those deals for you? No problem. Here is a post on how you can regularly find $.02 to $.05 per mile flights yourself for free.

Just for fun, here are a couple more AT&T commercials:

One thought on “Reach out and touch someone”

  1. Wow Joel! You really bring the economics of the deal into sharp focus. We don’t have to go back as far as the 1970s though, for those high-cost phone calls. I remembered Sprint advertising “a dime a minute” as really inexpensive, and wondered how long ago that was. I was surprised to find that deal promoted as recently as 1999: https://youtu.be/Fx9CgC6hdVY — Now that “talk is cheap” you’re finding deals for us at pennies *per mile* and it’s real deals.

    Keep on traveling!

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